Sport and fitness copywriting

Some of my favourite jobs are writing copy for sport and fitness clients. Whether it’s the wording for websites, sales letters, brochures, newsletters or digital marketing, I just love writing commercial copy aimed at sporty customers (because they’re likely to be similar to me, so if I write something which would make me buy/sign up/take action, it’s likely to be a job well done!)

Here are a couple of recent examples of my work as a sport and fitness copywriter.

Shirley Sadler is a PT who works in the Manchester area. I met her at the Fitness Entrepreneur Bootcamp earlier this year. I’ve already written a successful press release for Shirley and so she asked me for help with the biography page on her new website. Here’s how it looks at the moment (we’ve just tweaked it a bit and Shirley will be making v.2 live soon):

British Triathlon launched a new website recently aimed at journalists and other media who need info about the sport, fast. Because I’m a triathlete and a triathlon journalist myself, I understood exactly what they wanted. I wrote a few pages of the new BTF media site, including this one:

Do you know any personal trainers, sports coaches, clubs, gyms, governing bodies or sports brands looking for a clued-up copywriter? Send them my way!