Recent work for sport and fitness clients

I initially intended this blog to be split about 50/50 between posts about my work as a sport and fitness writer, and posts about my own sporty endeavours.

Somewhere along the line, the balance has been lost! So today I’m going to post about a few recent projects I’ve worked on for sport and fitness clients.

Website copy for a personal trainer

I wrote website copy for Mack Parnell of Reboot PT, a personal trainer in North London. He asked me to redo his existing homepage text and write copy for a new FAQ page. He also asked me to write copy for his services pages, including weight loss, nutrition, muscle building and kettlebells. It was right up my street and I turned the project around – from quote to sign-off – in a week.

Mack said: “This all looks great, exactly what I was looking for.”

Press release for local fitness bootcamp

Another recent job was writing (and distributing) a press release for a charity fitness boot-camp held locally. I wrote the press release, including sourcing a quote from the charity which would be benefitting, researched a media list and then sent the release to named individuals at the target publications. The result? Coverage in the main local newspaper (and on the paper’s website) and an interview on local radio. And my client now has a researched media list she can use in the future.

Heidi from Fasttrack-fitcamp said: “Thanks for your help, it got us on the radio and in Wokingham Times which is great as we would like to raise our profile in Wokingham more.”

Content for triathlon wetsuit website

I was contacted by a client looking to create a website devoted to triathlon wetsuits: which to choose, how to get the right fit and tips on caring for the wetsuit. I was the right person to ask, having written a number of triathlon wetsuit kit-test features for triathlon magazines (and worn my own fair share of wetsuits in races!) I researched and wrote the wetsuit reviews and also supplied content for three short articles: a beginner’s guide to triathlon wetsuits, tips for wetsuit care and performance tips (ie how to get the thing on and off!).

Richard Sykes from said: “It has has been a pleasure working with a real professional – someone who contributes ideas as well as copy – and delivered at incredible speed.”

Of course, I also still work as a freelance sport and fitness journalist, writing features for consumer magazines. I’m terrible at a) buying the magazines I’m featured in and then b) tearing the pages out and c) scanning them in (even typing that out makes me feel tired!) but here’s one I have got on file. It’s from Body Fit magazine and looks at how to keep your fitness mojo going over these cold, dark months. Since I’m currently shivering in my study, it seems a timely one to share. Enjoy! 🙂

Recent work for sport and fitness clients is a post from The Fit Writer blog.

3 Responses to Recent work for sport and fitness clients

  1. […] This post was mentioned on Twitter by Nicola Joyce, Nicola Joyce. Nicola Joyce said: Blog post about some recent work for sport and fitness clients: […]


  2. […] bylines – My favourite commissions (at that point!) – A few fitness copywriting examples – And a few more here. – The importance of quality content for fitness […]


  3. […] If you’ve found this post useful, you might also like: – How to engage with fitness journalists and bloggers – The importance of quality content for fitness professionals – How I became a freelance writer (and other FAQs) – A few fitness copywriting examples – And a and a few more here. […]


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