Quick question for you. What do you see when you look in the mirror?
Tricky one. It’s not a simple question, and there isn’t one single, simple answer.
“What do you see when you look in the mirror?” is the question I was asked when I was invited to take part in the What I See Project, and you can see my response here.
(Excuse the “diet face” – I did my video the day after one of my bodybuilding comps)
What is the What I See project?
This non-profit organisation aims to unite women: initially, by asking that deceptively simple question. Women from all over the world and from all walks of life were invited to answer via a video clip and the resulting videos have created an amazing community. The projects acts as a platform for women to air and share their views on body image, women’s issues and what it means to be a woman in these visual and visible times.
The What I See project hopes to recognise and amplify women’s voices, helping women to become more empowered.
It’s been a wonderful thing to be part of. I found the question a challenging one to answer and I’m pretty sure I haven’t even articulated 0.1% of everything I think about the topics under the microscope.
But that’s the point: the videos, the website and all the social media activity is just the start. It’s really about what happens next: the discussions and debates, opinions and thoughts. Ultimately, the project wants to help more women’s voices be heard more in more societies all over the world. I’m lucky: I’ve got this blog, a host of technology at my fingertips, and very little which has the clout to shut me up 😉 Not all women are in my position.
Check out the project’s trailer video which explains more about the campaign (and includes snippets of some of our video contributions).
Of course, you can also head straight to the What I See project website to take a look at any of the contributors’ videos (there’s an amazing range of women, views and voices and you can filter the videos by country and age range) and see 10 ambassador short films. The ambassadors include Eileen Cooper (the first woman to be Keeper of the Royal Academy of Arts), Jude Kelly (Artistic Director for London’s Southbank Centre), feminist campaigner Caroline Criado-Perez and Martha Lane-Fox (co-founder of lastminute.com, and the youngest female member of the House of Lords).
You can get involved too.
The What I See project wants as many women involved as possible. You can get in touch (and submit your own video) via the website. Anyone who submits during the five-week campaign will be in with a chance of attending the launch event at the Science Museum.
Passing the baton
The What I See contributor up next is Dr Ceri Brenner – who describes herself as a physicist and a communicator with a mission (to bring “research to reality, through applied research, innovation and by spreading the joys of laser-plasma science). Quire a leap from me and my bodybuilding-based ramblings, to a post-doc laser-plasma specialist. Do keep an eye out for her blog post tomorrow and take a look at her video. You’ll be able to find both by following the What I See project on Twitter.
Keep up with the What I See project on social media
The What I See project on Pinterest
The What I See project blog
The What I See project on Facebook
The What I See project on Linkedin
The What I See project on Twitter.
Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.