The bits and bobs I’m reviewing in today’s fitness kit I’ve reviewed post came to me directly from former England rugby international, Lewis Moody. Well, maybe not actually from his own sizeable hands (although I’d like to think so). But they were developed by him and the company is run by him.
SuperVitality has a range of sports supplements including protein powders, smoothie blends, electrolytes and bars aimed not just at sports people but at anyone wanting to supplement their gym performance, support a healthy lifestyle (or lose weight) with no-nonsense products based around healthy, natural ingredients. That said, the company do support plenty of high level and elite athletes, in sports including tennis, football, polo and arm-wrestling! You can read more about SuperVitality’s ethos and how it came about here.
Lewis has ulcerative colitis (it’s OK, he said I can tell you) and the range is backed by dietician Barbara Cox which might give you an idea about the all-natural basis of the product development and ingredient selection. There are no artificial ingredients or sweeteners – any product which is sweetened contains Stevia (SuperVitality are one of the first UK companies to develop Stevia into supplements).
The range includes performance and protein products including high-energy granola, good quality protein powders, BCAAs, creatine, pre-workouts and energy bars – all designed to be both nutritional and with natural ingredients and sweeteners.
Much as I was tempted by the granola, I opted to test out the Super Protein in Raspberry, and in Blueberry Smoothie, and three of the flapjack-style bars: Cherry & Almond, “Full of Fruit” and Apple & Ginger.
So, what’s the verdict?
The bars are an easy review! Delicious, very tasty, very moreish! Tastes differ but personally I liked the apple/ginger, then the cherry/almond, then the fruity one, although I’d buy any of them. I’m not a mad flapjack lover, by the way, so don’t think that I’d rave about any old flapjack. I usually find flapjacks waaaay too sweet, too big and too stodgy. These come in at 60g (weight), and around 250-260 kcals each, high in carbs as you’d expect and with a fair bit of that from sugar. They are, however, flapjacks, so let’s not be too surprised by the carbs! I liked that they are relatively small, and not too chewy and dense. Fantastic for endurance athletes I reckon, or as a treat snack!
On to the powders. I knew right away that these weren’t just whey protein powders, and they don’t pretend to be. In keeping with the theme of the SuperVitality range, they contain extras (including “superfoods”). As always I’ll encourage you to do your own research and form your own opinion about the ingredients.
What I noticed is that these powders make a thicker, tastier, and much more satisfying shake than plain old whey, even when just mixed with water.
The raspberry diet protein contains calcium caseinate and whey for the proteins, raspberry powder, and acai berry, CLA, l-carnitine and raspberry ketones, along with Stevia for sweetening.
The blueberry contains calcium caseinate and whey for the proteins, blueberry powder, flavourings and Stevia for sweetening.
Both are sold as a post-workout option (which is how I had them) but they’d be great as a shake during the day too as taste great and feel filling. I imagine they’d also be lovely in oats if you’re a proats kinda guy/gal. They really do have that smoothie kind of texture and taste.
Both are low in fats and carbs per 30g serving (around 1.5g of each) and give about 24g protein.
Thanks for the protein, Lewis and the SuperVitality team!
Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.