Number 5 in this blog series about ways you should be using copywriting in your fitness business is videos (well, video scripts).
Video Scripts? Why Would I Use Them?
You’ve probably heard marketing type people say things like “Google loves video content”, and “people prefer watching video to reading copy”.
Video content is a really important part of your marketing strategy. You need video on your website, and you might need to use it as part of your sales funnel.
But it’s not all about off-the-cuff Insta lives and Snapchat stories. That kind of spontaneous, selfie-style video content definitely has its place. But we’re talking about video as a marketing tool here, rather than video as consistent content.
You can (and should) use video for
- your website home page
- as a sales tool
- to welcome clients to a member site
- to summarise who you are
- to showcase your products
- …in fact anything that you’d also do in writing.
But just because it’s video, don’t think you shouldn’t write it first.
Videos are valuable. People won’t hang around to watch them if they are boring, clumsy, or take ages to get to the point. Your videos need to be clear, concise, engaging, AND make people take some sort of action. That’s a lot to leave to chance.
So script it.
You can rewrite your video script as many times as you need. There’s no pressure. Take time to get it right.
- video sales letters
- home page videos
- video bios
- product videos
- Q&A/objection handling videos
Have you got video on your website, members’ area site, or in your product bundles? If not – why not?
For more fitness industry copywriting chat, join me on Facebook – and stay tuned here for the next five posts in this series.
Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who has been writing content and direct response copy for the fitness industry since 2004. Get in touch via Facebook, by sending a message here.