Isn’t Writing “About Me” Easy? I Just Talk About…. Me…. No?
Do you want to bore your readers straight off the page and leave them with absolutely no idea of what life would be like working with you?
Then no, ideally not.
Yes, if you run a business, you do need to tell people about yourself (especially if you are the face of the brand). You might do this on your website, in your social media bios, within sales pages, and as an author bio when you write guest blog posts.
But how much thought do you put into those little “about me” profiles?
“About Me” Is A Marketing Tool Too
Stop thinking of about me/profiles as a footnote and start thinking of them as a key part of your marketing and brand awareness.
It can be challenging to get all the key points into an “about me” section, especially on social media, but that’s good practice. Make your bio sharp and succinct, interesting, and on brand.
9 Things To Remember
If you’re struggling to write an engaging profile/bio/about me section that doesn’t bore people to death, bear these points in mind:
- know who you’re talking to. The messaging, tone, and language of your bio should change according to your audience, just like any other bit of copy should.
- don’t just include facts and boring info (tip: nobody cares about you, they care about what you can do for them)
- make your about me/profile be about the reader. I know, sounds weird. But it needs to be about you in the context of what you do for other people.
- share your values, character, and what makes you different. Why should the reader work with you?
- tell the story of your professional journey. People love stories, and this is the best way to get all that boring info in without just listing a load of facts.
- show how you’ve provided solutions in the past, and how you can help the reader now. This is another creative way of getting those boring facts in, but in story form.
- give a sense of what it’s like to work with you. Do this through stories, language, and tone.
- build a sense of connection, familiarity, and trust
- add a call to action or at the very least a way to contact you
Here are a few examples of About Me/profiles I’ve written
Boldanic (supplements) About Us/company story page
Tony Cottenden Top Condition PT About Me page
Adam Cam About Me page
For more fitness industry copywriting chat, join me on Facebook– and stay tuned here for the final post in the series.
Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who has been writing content and direct response copy for the fitness industry since 2004. Get in touch via Facebook, or by sending a message here.