Step-by-step guide to getting featured in local magazines

January 10, 2016

How would you feel about being the health or fitness expert in your town’s local lifestyle magazine? Pretty good, right? Imagine it: a page (or a double page spread) every month with your words, your logo, your business name.

How can that local health and fitness column be yours?

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I’m going to show you. You might think “why me?” Well, why not you. You’re good at what you do, aren’t you? And you genuinely want to help people in your local area with health, fitness, nutrition?
Plenty of fitpros want to be in their local magazine. But hardly any of them will actually take action.

Here’s how to get your content published in local lifestyle magazines.

1) Get The Magazines

Firstly, you need to actually get hold of physical copies of local magazines. Go for a wander round your town, look in dentists’ reception areas, hairdressers, health food shops, railway station waiting rooms. Maybe your town has a local magazine or two put through the door – great, you already get those. Keep hold of them. Ask local friends and family which lifestyle magazines they receive or read, then find a copy.

2) Read The Magazines

Crucial step! What content is already in them? What type of person reads them? Will it be a worthwhile use of your time?  If they already have a health/fitness contributor, they probably won’t want another (but if you’re very niche and think it’s still a fit, go for it, just be very clear on why you should be featured). Familiarise yourself with the topics, style, angles and type of content they feature. Get to know the magazine, audience and advertisers.

3) Check Out Their Online and Social Content

Now you’ve narrowed it down to 2 or 3 local magazines. Go and find their Facebook page, Twitter feed and any other socials. Look at their website. Aim to familiarise yourself as much as possible with the magazine’s content and ethos. Now, when you make contact,  you look like you’ve done your homework and you can speak their language.

4) Find The Correct Contact

This is the easy bit. The editorial staff will be listed in the magazine and/or on the website. If there’s a health/fitness editor, contact them. It’s unlikely, though. The team is probably pretty small, so contact the editor.

5) Get Your Ideas Together

What can you offer this magazine? You need to show that you will be a never-ending source of good content. You’ve read the magazine, you’ve looked at their online content. It shouldn’t be too difficult to come up with 3 or 4 ideas for a column. Think about your local demographic. What will they want to know? Think time of year, local events, awareness days, hot topics, things which these people will be wondering or talking about. Present your ideas as solutions to things readers want to know.

6) Write An Intro Email

There are a number of ways to actually get in touch. But I think the best way is to send an introductory email to your editorial contact. Just as with your own email marketing, think about email subject line. Then simply introduce yourself and say what you want to do. Be clear, concise and polite. If you need some pointers on this, I can help so please get in touch Here’s a rough outline:

  • you notice they don’t currently have a health/fitness contributor
  • you’re a local expert with XYZ credentials
  • local people are currently talking about XYZ
  • you would love to contribute monthly content to the magazine
  • here are a couple of examples
  • you can quickly provide compelling, engaging and accurate content on an ongoing  basis
  • and you can provide high res images

7) Send It, Then Follow Up

Follow up with a very short email after a couple of days. Then a phone call if necessary. Keep a note of responses. Start a spreadsheet of magazine, editor, contact details, when you got in touch and what the outcome was.

8) Be On The Ball

Editors need contributors who are reliable. Make sure you give them exactly what they ask for in the brief (no more and no less). Meet their deadline. Provide logos, images and whatever else they ask for. It goes without saying that you’ll need to make sure your copy is accurate, so check for typos and errors.

9) Didn’t Work? Try Another Magazine

If your follow ups lead to a “no”, move on to the second magazine on your list. Simples.

10) Still Didn’t Work. Have A Plan B

If you’ve exhausted all the relevant online and print magazines in your local area, there’s one more thing you need to do. Do not let that content go to waste. You came up with several ideas for articles. So use them: on your own blog, Facebook page, in emails, as video…. just use them.

11) It Did Work: What Now?

Now you’re the magazine’s go-to fitness expert, how can you make the most of this valuable relationship? Who’d like a blog post about what to do once you’re an established contributor?  Let me know.

Here’s another blog post from TFW which might help: How Fitpros Can Connect With Editors/Bloggers/Media

I hope this works for you, or at least gives you some ideas (or a kick up the bum!) Let me know how it goes. You can get me here in the comments section or at Facebook
or Twitter.

Step By Step Guide To Getting Featured In Local Magazines is a post from The Fit Writer blog.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.

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How Does It Make You Feel?

October 28, 2015

Full disclosure: this blog post is asking a favour.

For a fledgling idea of a work “thing”, I’m really interested to hear your thoughts and feelings on something.
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How does it really make you feel? Being at a bodybuilding show, when you’re not competing?

Could be that you’re off-season for a year. Or maybe you’ve official retired from the sport, and you’re there to support a mate, catch up with friends, or do official stuff like judging.

Doesn’t matter. Whether you’re new to the sport or you’ve got posing trunks older than the guys in the Junior class, whether you’ve competed once or 100 times, whether you’re on a year out or out of it for good.

I’d love to know what kind of thoughts and emotions it brings up. Good ones, bad ones, predictable ones and unexpected ones. And anything in between.

Obviously this question goes out to people who compete (any federation, any category) or who have competed in the past (doesn’t matter if it was once or 100 times, last year or decades ago).

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How do you feel beforehand? Do you have any negative feelings about being at the show when you’re not “in shape”? Do you feel put off? Do you think it might inspire you to compete again (and is this in itself a welcome thought, or a negative one)?

How about when you’re there, seeing people up on stage?

And what about when you’re face-to-face with people you’ve competed against in the past, and people who have been a judge, or people you know spectated when you were competing?

Do you feel like a fraud, think you have to justify your current look? Or do you feel proud at your past achievements and happy that this is all just part of your bodybuilding journey? Or something altogether different? (I’m not trying to lead you in your responses, just giving some idea of the things I want to explore.)

And finally how do you feel on the way home, and in the days after the show? Inspired? A bit depressed? In a glass case of emotion? 😉

I’m fascinated to know. I’ll tell you why at some point.

Get In Touch

You could comment here, or on the Facebook post. I’m sure it’ll spark some interesting discussion.

But if you’d rather keep your feelings private, please email me nicola@nicolajoyce.co.uk I’d rather you felt able to be completely open.

Rest assured anything you tell me will be kept completely confidential. This isn’t for a work commission. It’s research for my own personal work project, and I won’t ever use your words.

Photo credit
Photos in this blog post are from the archives of bodybuilding and sport photographer Fivos Averkiou of Showshoots – thanks Fiv!

Chat with TFW on social media
Here’s where you’ll find me:
Facebook
Twitter
Instagram

How Does It Make You Feel? is a post from The Fit Writer blog.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.


Guess who’s back! (And where the hell have I been, anyway?)

October 9, 2015

*tap tap* Is this thing on?

HELLO, WEMBLEY!

I haven’t blogged here since April. In fact, my last post (an event report from a Strongwoman comp) was exactly six months ago.

Yeah, sorry about that. Really no excuse other than getting out of the habit (and being busy).

I’ve got a huge list of blog posts planned. But, before I launch straight into things, I’d better bring you up to date.

I had to kind of guess the questions you lot might like me to answer. Here goes (if there’s still anything you want to know, let me know in the comments!)

Am I competing in bodybuilding this year?

Nope! My last comp was WNBF Amateur Worlds in November last year. Since then, I’ve been “off-season” (not dieting, not “prepping”, trying to be as normal as a bodybuilder can be). I knew I needed a break from the rigours of competition prep (mentally, physically, emotionally, socially…) and so… I took it!

Am I competing in bodybuilding again ever?

Ooh. Good question. Honest answer? I don’t know. Never say never. I still love the sport, I still have goals and target which I’d like to achieve. But, right now, I have no desire to compete. Or perhaps more accurately: I do not have enough desire to compete. Comp prep is intense, and I believe you should only do it if you really, really want to. If I compete again, it will be to look better, to show improvements, with the goal of achieving more than I already have. My life, head, emotions and focus aren’t in that place at the moment. But… never say never.

What does my training look like?

Since I’m not prepping for bodybuilding comps, and since I am well-fed and full of energy (!), I’m enjoying all sorts of training
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Weights: the core of my training is still lifting weights in the gym. I tend to go 4-5 times a week and still follow a bodybuilding-type split.
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Boxing: I’ve also added boxing sessions (twice a week at my local boxing club) into the mix. I absolutely love it. The first time I went, the warm up was so hard I nearly walked out (and I don’t walk out on things!) But I stuck it out and, although it’s still the hardest training I’ve ever done, I’m now able to push myself rather than just survive! It consists of a 10 min warm up, 30 min partner session on the bags and pads, then a 20 min circuit. It’s proper boxing at an actual boxing club and it’s exactly how you imagine boxing training would be. I adore it.

Road biking: this is something I really missed when I was doing bodybuilding prep, so I’ve reintroduced into my life with joy. I try to get out 2-3 times a week (weather dependent) and like going out for 2 hours or so at the weekend. I’ve done a couple of events since April: a fairly hilly 60-mile sportive and a dead flat 50-mile sportive in July, and a very hilly 55-mile sportive a couple of weeks ago. I’ve entered an 82-miler in November. Eek! But it starts a couple of miles from my house so… I kind of have to, right? (I’m on Strava here if you want to follow my adventures on the bike.)

What’s my diet like at the moment?

Diet? Let’s call it “nutrition”. I have to be honest: diet/nutrition/food has been a struggle since my last bodybuilding comp in November. This is something I will blog about in more detail when I am feeling a bit braver. But I’m sure what I have to say will resonate with plenty of fellow bodybuilders and fitness industry folk, and nothing I’ve experienced will come as a surprise.

Getting back to “normality” after bodybuilding contest prep will challenge even the most balanced of brains. I’m still a work in progress. But it’s all good!

I am trying to eat 3-4 times a day, to listen to my body’s hunger and satiety signals, and to eat mostly healthy, “real food” meals, but not to be worried about eating junk and treats as well. Lots more to say on this topic – you have been warned! 😉

What’s my next goal in sport/in life/in general?

My goals at the moment are mostly to do with life and business, rather than sport or body. I’ll always train, and I’ll always (try to) eat well. But at the moment, my focus is on some exciting (and slightly scary) business plans (I can’t wait to get you involved!) Training will be an important part of my day/week just as it’s always been. But I don’t have any one single, big sporting goal. I’m just staying healthy, getting strong, and enjoying being fit and sporty.

What have I been doing with my time since April?

When you put it like that… um…
– buying a house
– pushing my copywriting business forward
helping my fitness industry clients with ebooks, email marketing, website content, blog posts, books, content marketing, sales pages, newsletter copy and social media
– planning a new business venture which excites me so much I want to cry 😀
– dating (with varying degrees of success, but plenty of LOLZ)
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– going on holiday (I’m just back from a week in Croatia with Tara of Sweat Like A Pig fame)
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– I did another Strongwoman event at the end of July, which was fun. Highlights included 95kgs deadlift for reps (60 seconds) – Terry Hollands was counting my reps. And I did a truck pull (here’s a video of it)!
– riding my bike, going boxing… and not writing my blog! 😉

How is Frankie thefitdog?

He’s absolutely fine 😛
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Right, that’s quite enough for now. I promise to get back to a regular blogging schedule from now on (twice a week) and will be talking about my training, sports events, diet/nutrition, as well as about copywriting and content topics, and industry trends. If there’s anything else you want from this blog, lemme know!

You can always find me on Facebook (mostly copywriting and marketing stuff), Twitter (work, personal, training and everything in between) and Instagram. Oh and I’m on snapchat too (therealnicjoyce) Come and say hi 🙂

Guess who’s back! (And where the hell have I been, anyway?)t is a post from The Fit Writer blog.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.


Mini-Interviews With Successful Women In Fitness (International Women’s Day)

March 6, 2015

Sunday is International Women’s Day and the theme for 2015 is “Make It Happen”. Here are four amazing women who are making things happen in the fitness industry: specialist coaches, women’s ambassadors, academics, authors and pioneers who are shaping the industry, making it a better place for women to train, learn, work and compete.

Thank you, ladies!

(I didn’t have room to feature all the women I admire in the industry. In fact, this series of mini-interviews are ones which had to be (ruthlessly!) cut from a blog post I wrote for a copywriting client – you can read it here. Who would you include in your own list of Successful Women In The Fitness business?)

Molly Galbraith women in fitness industry girls gone strong
The women’s ambassador
Molly Galbraith’s website
Molly Galbraith
is a strength and conditioning coach and co-founded Girls Gone Strong (GGS), a website dedicated providing women with the absolute best health, wellness, nutrition, training, and lifestyle information. A former gym owner, she now focuses full-time on GGS and her personal work. She fell in love with health and wellness while finishing her business degree at the University of Kentucky and had the opportunity to study under some of the best and brightest strength coaches and trainers in the industry. So, as well as getting her MBA in 2007, she is a Certified Strength and Conditioning Coach (CSCS) through the NSCA in the USA.

“I’ve been involved in lots of different ventures and encountered many ups and down in the industry, from a failed nutrition and training software business, to the successful 7500 sq. ft. private studio gym I recently stepped away from, to the my information products that have sold in over 45 countries, and of course the phenomenon that is Girls Gone Strong. My main focus is the continued success of Girls Gone Strong, and sharing great information with as many women as possible.”

sohee lee walsh women in fitness industry interview
The physique specialist
Sohee Walsh’s website
Sohee Walsh
(formerly Sohee Lee) is known for her work around reverse dieting and specialist physique transformation coaching. Sohee is also a published fitness writer and co-hosts a popular podcast with Dr Layne Norton. She studied Human Biology at Stanford University and is an NSCA-Certified Strength and Conditioning Specialist. The route to SoheeFit Systems, LLC includes an Internship at Cressey Performance and coaching roles at Tyler English Fitness and Peak Performance NYC.

“My niche and passion is teaching women how to eat right, lift hard, and thrive in their daily lives. I got to where I am today with hard work, focus and a lot of time learning the basics with the best in the business.”

Jen Sinkler women in fitness industry
The Fitness Writer
Jen Sinkler’s website
Jen Sinkler
is an established fitness writer and personal trainer who has been writing for a range of health magazines since 2003. Jen authored Lift Weights Faster, an online library of over 130 conditioning workouts, and Lift Weights Faster 2 (due for release on March 10th 2015).

Jen is listed in Huffington Post’s “20 of the Best Fitness Experts Worth Following on Twitter”, Shape magazine’s “Top 30 Motivators of 2013”, Greatist’s “15 Must-Read Trainers Rocking the Web in 2013” and was named one of the “100 Most Influential People in Health and Fitness” in both 2014 and 2015.

As well as a professional writer and editor, Jen is a certified RKC 2 kettlebell instructor and holds coaching certifications through USA Weightlifting, Primal Move, Progressive Calisthenics, Onnit, TACFIT, CrossFit and DVRT (Ultimate Sandbag). During her undergrad studies, she did an editorial internship at the North American Review, went on to become communications specialist in the marketing department of Marsh and McLennan, then joined Experience Life magazine, where she served as the editorial director of fitness until she left in 2013 to start her own company.

“Through my writing and coaching, I’m intent on shifting the way women view strength and fitness, The mantra running throughout everything I do is embracing an unapologetically strong approach to training and life. I aim to expand my female clients’ capabilities in a safe and supportive setting. I see a small number of private clients and co-coach the women-only strength training class at The Movement Minneapolis, (the gym I co-own with my husband). I also present at health seminars across the U.S. and run private workshops at host gyms.”

Headshot Gillian Mandich
The academic
Gillian Mandich’s website
Gillian Mandich
is a PhD(c) in Health and Rehabilitation Science at Western University, certified yoga and Yoga Tune Up® teacher. She co-hosts the Holistic Health Diary podcast and TV show, teaches health promotion at Western University, and sits on the Advisory Board at Examine.com where she is also a reviewer. Gillian also hosts and produces Health Science Radio and writes for numerous print/online media. And she is President of the Western Chapter of the Canadian Obesity Network.

“I work really hard to have my brain, skills and talents (and how I help people) speak, instead of how I look, and I love surrounding myself with other women do the same. I got to where I am today with hard work, persistence, and an unwavering belief that anything is possible.”

Mini-Interviews With Successful Women In Fitness (International Women’s Day) is a post from The Fit Writer blog.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.


How long have you been “writing an ebook” for…?

December 1, 2014

Is there a document on your desktop labelled “ebook draft.doc”? How many words have typed so far?

Apparently everyone has a book in them (sounds painful). I don’t actually agree with this, but even if it were true, it counts for nothing.

How many of those people have actually started – and finished – writing their book?

Ebooks are big business, and a great idea for fitness professionals like Personal Trainers, gym owners, coaches and online trainers. They’re a brilliant way of reinforcing your brand, dominating your niche and establishing yourself as a credible, visible expert.

They’re also one way of creating passive income in an industry infamous for exhausting its people into early burn-out.

As a freelance copywriter in this industry, I help clients with their books and ebooks, either by editing finished (or near-finished) versions, or by consulting on and ghostwriting the content.

freelance ebook editor fitness industry recommendation
I’ve just finished working on a second ebook project with Mike Samuels of Healthy Living Heavy Lifting, and I’d like to share his recent blog post about passive income for person trainers.

^^Have a read^^

“But… Mike’s a really good writer! Why does he need you to edit his books?”

Fair point! Mike is an exceptional writer, in terms of ideas, output and engaging quality content. But he sees the value of a professional “second pair of eyes”. In fact, he has this to say about me (in the blog post I linked to above):

For an EXCEPTIONAL editor with copious amounts of fitness industry experience (she’s actually a champion bodybuilder too – how cool is that!?) I highly recommend Nicola Joyce of thefitwriter and thefitwriter on Facebook – she’s my “go-to” for editing, and offers a fantastic service. Tell her I sent you, and she might give me some Pop Tarts.

Have a read of Mike’s blog post to discover:

– why writing an ebook can be your best source of passive income
– how to use your ebook marketing to build your list
– when to release ebooks for free, and when to charge for them
– using Amazon and Kindle for ebook sales
– how to market your ebook (social media, daily email, newsletters) and track responses
– strategies for getting the thing written
– why you must keep up your blogging, Facebook and other content commitments whilst you finish your ebook
– what type of content works best to build a relationship with your list
– how to make your ebook work with other forms of passive income so you can go on holiday (say, to Brussels, to – oh I dunno – eat waffles…) and not worry about cashflow

Thanks for the recommendation, Mike!

If you’ve been “writing a book” for a while, drop me a line. Let’s get this thing done, out there, and earning money for you.

How long have you been “writing an ebook” for…? is a post from The Fit Writer blog.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.


Easy ways to generate content for your business blog

July 24, 2014

Do you struggle to find things to blog about? If you’re a sole trader, owner/manager, or the person responsible for marketing, chances are you have a business blog (if you don’t… start one!)

One of the biggest grumbles I hear from people with work-related blogs is “I don’t know what to blog about!”

Yes, you do. And I’m going to tell you how to uncover it.

professional blog content writer

I’ll aim this at fitpros and brands/businesses within the fitness and wellness worlds, cos that’s who I work with. But, really, this advice could apply to anyone in any sector. I’ve actually written something similar – based on a presentation I delivered to a local business networking group (none of whom were fitpros) – you might like to read my advice for small businesses – why write in your authentic voice

Here’s a professional copywriter’s advice on how to generate blog content every single day (your only problem after reading this will be finding the time to blog it all. Hint: get in touch with me 😉 )

What are your clients talking about?
– you see your clients regularly, and you have a good relationship with them. You’re not just a fitpro to them, you’re a sounding board, a therapist, a friend. They tell you what they’re worried about, what they’re excited about, what confuses and intrigues them about health and fitness. They are your eyes and ears – listen to them and they’ll tell you what your next potential client is almost certainly thinking about.

What do your clients ask you?
– what do your clients actually ask you? What exact questions do they come to you for, looking for an expert answer? In their eyes, you’re the expert, and that’s how your blog is going to position you, too. Take those questions, and blog with an answer to them. Chances are, someone is actually Googling that question. SEO, my friend, SEO…

What’s hot in your industry right now?
– You know what’s creating waves in your industry. Regardless of how seriously you take the latest discussion/argument, or how long you think the next fad is going to stick around, these things are on your prospects’ radar, too. So blog about it. Your opinion, your advice, your experiences.

Use the news
– Had a news story broken which affects or feeds off the fitness industry somehow? The news is a great resource for your own blog posts. There’s something in the news every day which somehow refers back to health, fitness, weight loss, wellness. Use news, stats, research. Local news (great if you’re trying to dominate your local area) and national news. Link back to the story for better SEO.

Memes and infographics

– Content is about more than just words. It’s becoming increasingly more visual. Consider making memes and infographics to illustrate your blog posts and to give you another angle on creating compelling content which your followers are likely to share and engage with.

Numbered lists and top 10s
– Stuck for a blog post? Here’s an easy way to break your writer’s block: choose a topic, and do a “top ten reasons why….” or “ten easy ways to…” type post. Easy to write, easy to read, great to share.

Create a theme
– Use regular themes within your blog: perhaps a mindset/motivation post on a Monday, a workout type post on a Wednesday, a healthy recipe on a Friday. Not only will this make blogging easier for you, but your readers will come to expect the content and will look forward to their favourite posts from your blog.

And here are some practical tips (because it’s all very well having all those fabulous ideas, but you’re busy and likely to forget them)

carry a notepad and pen with you at all times. Or have a note-taking function on your phone/tablet. If a brilliant idea for blog content strikes whilst you’re rushing between clients, setting up your circuit class stations, or making a coffee… make sure you can make a note of it

Just do it. Don’t procrastinate. The nice thing about blogging is that you can do it quickly and get it out there. And it’s a medium that lends itself well to being time-sensitive and reaction. So… just get on with it

Reuse and recycle your content. Once you’ve written your blog post, use that bad boy! Push it out via your Facebook, Twitter, Google+ and any other social media (personal and business). Put it in an email and send it to your list (with links to your website of course). Use the first paragraph in your digital customer newsletter with a juicy enticement to click through. Add it as a Facebook note. Consider using it as part of that ebook you’ve been meaning to write for a year. You get the idea

– have an editorial schedule. Treat writing, and blogging, as part of your business strategy (because it is)

– set aside regular time for blogging, just as you schedule in time for other business matters

– and… outsource! If you can’t do it yourself, or don’t want to, contact me. Writing content (including blog content) for people just like you is exactly what I do as a job. You have no idea how many of the fitness industry blog posts out there were written by me!

Easy ways to generate content for your business blog is a post from The Fit Writer blog.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.


Fitness Writers at FitPro Live 2014

July 20, 2014

fitness writer fitpro liveThanks to membership organisation The Fitness Writers’ Association (please note the impeccable use of apostrophe!), I got a VIP pass to FitPro Live, and popped along on Friday.

Here’s a quick round up of what I did, saw, heard and took away with me:

I spent most of the day in the educational talks rather than at the expo. Room 8 turned out to be where it was at for all things marketing, digital and content. My kinda place to be!

I listened to sales specialist Lesley Aitken talk about how digital is rapidly changing the customer journey (particularly in the fitness industry). Fascinating stuff. Clients, are you aware of just how much research your potential customers are able to do about your business, brand and products… before they even visit your website, shop or facility? What’s out there online about you? And how do you control and optimise it? Lesley told us about “ZMOT”, which pretty much defines how the customer decision-making and buying process has changed due to digital/online. She talked about the ongoing importance of big data but, more than that, what to do with it. Don’t let it languish (80% is never used, apparently). Segment, drill down, utilise “pen portraits”… and then make sure your message (content!) is specific, relevant and targeted. The right message, at the right place, at the right time.

Here are my take away points from Lesley’s talk:
– pitch to the customer journey (understand what that really is, not what you think/hope/assume it is)
– collect data… but use it!
– the future of sales, marketing and comms is going to be much more integrated (hooray)
– plan for conversion and retention (this includes your content strategy)
– social is huge, and it’s not going away. Social marketing, advertising and selling… don’t get left behind (because your future customers are already ahead of you)
– become a publisher of content in some way and on some level
– get your content out there, position yourself as an expert, build trust, engage people and then nurture them. Yes – all through content (but I would say that 😉 )

Next up was Jon Lipsey of Jon Lipsey Media and the man behind the new (and fantastic) Iron Life Mag (have you got your free download yet?) He spoke about how fitpros can use Twitter more strategically to get more customers. It was really interesting for me to sit in on this and hear the barriers and challenges PTs, coaches, facilities managers etc face (or think they face) to using social media. Most were things I hear from my clients on the regular: not enough time, not sure how to structure a message, not sure how to achieve the desired tone of voice, how to put together a strategy rather than just being on social media for the sake of it.

Jon gave some real gems of research into Twitter use, and left the fitpros with some useful questions to ask themselves:

– how active are your targets on social media?
– how much time/money per week are you willing to spend on social media content creation, upload, management?
– what is your strategy?
– how will you track and measure success?
– why would someone follow you and engage with you?
– and why would they want to stay connected?
– why would they engage with you, and not your competition?
– what do you offer (what’s unique)?
– why would someone want to share your content?
– what message do you want followers to take away?

I really liked his advice on putting together an authentic Tweet which does the job: ask a question (be specific), push people’s buttons, be subtle and genuine, and always reply!

I then sat in on a talk about the future of exercise and nutrition by Dr John Berardi of Precision Nutrition. It was a real pleasure to hear John talk “in real life”, he doesn’t come over the UK often so there was no way I was missing this! I was a total cliche at this point… yes, I sat listening to Dr Berardi of Precision Nutrition whilst I ate turkey and green beans out of a plastic tub 😉 There was a great deal to take away from his talk and it was fascinating for me to listen to a leading name in the industry talk about future trends, challenges and opportunities.

I think the bit which resonated with me most was John’s prediction that the fitness industry will shift more and more towards a holistic consultative role, helping people with stress management, sleep and all the lifestyle and behavioural barriers they present. It’s going to be about change management before exercise and nutrition plans.

I then…er…did a Metcon class! Yes, me! It was fun actually, I’d forgotten how much I like classes 😀 I don’t do them at all any more but I was really into classes at one time. The presenter reminded me of one of my friends (who also presents fitness classes), the music was bangin’, I worked up a right old sweat, and I jumped in the air! As in, with both feet off the ground at the same time! :-O I KNOW RITE!

This was, by the way, on the hottest day of the year. I then got stuck in horrendous traffic driving home (from London, at rush hour on a Friday… no sh*t). But never fear, because I had left my coolbox in my car, so I popped my (still frozen) icepacks on my legs and drove home like this.

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Did you go to FitPro Live? What were your highlights and take-homes?

Fitness Writers at FitPro Live 2014 is a post from The Fit Writer blog.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.


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