Over the next seven days, I’ll talk about seven ways that copywriting is crucial for your fitness business.
Today: website copy.
What is website copy?
It simply means the words on your website. Whether it’s the home page, product/services page, contact us, your bio, the “our story” or “about us” bit, or a more salesy page like a squeeze page, landing page, or long form sales page. Any words on your website is “copy”.
Why does your website need copy?
Well, it would look pretty bare with just images and graphics. Even a headline or a call to action box is “copy”.
The words on your website need to persuade the reader to do something. Sign up, join up, get in touch, engage, order, buy!
Of course a website will also have information on it (who you are, what you offer).
But it shouldn’t really be about you. It should mostly be about THEM. Why are you the right person to help them, and why now? How well do you understand them, and how will you solve their problems?
Whether it’s just a simple landing page, or a full website with products and services, stories and social proof, blogs and a members’ area…your website needs copywriting.
Here are a few examples of web copy I’ve written:
Web copy for a Personal Trainer Tony Cottenden at Top Condition PT
Web copy for online Fitness Coach Kirk Miller
And online Coach Adam Cam
Web copy for sports nutrition Bulk Powders
Web copy for a sports NGB Swim Wales
For more fitness industry copywriting chat, join me on Facebook – and stay tuned here for the other six posts in this series.
Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist with 13 years experience in writing content and direct response copy for the fitness industry. Get in touch via Facebook, by sending a message here.