My SBS Radio podcast interview: Vegan Month revisited

January 28, 2018

Just a quick one to say that I’m on the Shredded By Science podcast – SBS Radio.

Lawrence Judd invited me on as part of their “Vegan January” focus, to talk about the Vegan Month I did last year. Have a listen – it’s on iTunes or Spotify at this link.

The episode after mine features Melody Schoenfeld – an actual real proper vegan! – who’s been vegan for 20+ years, trains, and does various strength sports. So if you’re interested in Veganism and strength/hypertrophy, give her interview a listen too.

Thanks Shredded By Science for having me on the podcast!

Don’t forget you can find all of my Vegan Month posts here and find me on Instagram here.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist with 13 years experience in writing content and direct response copy for the fitness industry. Get in touch via Facebook, by sending a message here.

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Favourite Fitness & Nutrition Podcasts 2017

December 11, 2017

I like podcasts. Maybe you do, too. We should talk about that.

It’s been ages since I did a favourite podcasts post (my first podcast round-up was back in 2011 if you want a LOL, and then I wrote one in 2013 and later in 2013).

Many of those podcasts have departed to the great audio booth in the sky, and some are still around but either they’ve changed direction of (more likely) I have.

Either way, it’s time for an update. Here’s what I listen to on the regular.

(Most are about training and/or nutrition, but I’ve included some of my favourite business / personal development ones, too. You can only listen to so much industry chat, you know, however good the content and solid the banter!)

Got any recommendations for me? Leave me a comment.

Shredded By Science
(Lawrence Judd & the SBS team)

The SBS podcast is hosted by Lawrence Judd with regular input from Patrick (of Eat, Train, Progress) and SBS head honcho Luke Johnson. This podcast is mainly aimed at fitness professionals, but don’t have to be one to get a lot from it. If you’re interested in training, nutrition, and how the industry is changing, you’ll learn a lot (and laugh a lot!) They discuss great topics and have some brilliant guests. And Lawrence’s very dry humour often has me literally LOLing (awkward since I listen to podcasts when I’m out walking the dog)

3D Muscle Journey
(Andrea Valdez & the 3DMJ team)

3DMJ are kind of the OGs of the “flexible dieting” world, and the collected wisdom of host Andrea Valdez, Brad Loomis, Jeff Alberts, Alberto Nunez, and Eric Helms packs a punch. The 3DMJ podcast is firmly aimed at natural bodybuilding competitors, but anyone who is interested in training and eating for body recomp will get something from it. By the way, I’m #TeamJeff.


Muscle Box Radio
(Team Box)

The Muscle Box podcast will at any one time feature two or more of Team Box’s six coaches. Sometimes you even get all of them, which is equal parts hilarity and knowledge overload. This podcast will interest you if you’re into flexible dieting, training for hypertrophy, competing, and staying one step ahead of industry BS. Each of the coaches brings their own experience to the topics, and you’ll get plenty of clear advice to cut through diet and fitness confusion. Oh – you must like puns if you listen to this podcast. Sorry, I can’t decide which #TeamBoxCoach I am. That’s like asking me to choose my favourite member of Take That.


Push Pull Legs podcast
(Dan Meek and Tom Hall)

A second mention for Dan Meek (who is one of the Team Box coaches). The PPL podcast will interest you if you’re more into training as well as nutrition, since co-host Tom Hall is a powerlifting coach. As the name suggests, there’s plenty of training and programming talk on the PPL podcast, plus myth busting and the regular “Stupid Things We’ve Seen On The Internet”.

Sigma Nutrition Radio
(Danny Lennon)

If you’re into sports/performance nutrition, you’ll want to listen to Danny Lennon’s Sigma Nutrition show. It can sometimes be heavy going, but this is not designed to be magazine-style fluff. He has some outstanding guests on and discusses latest research, and his hosting style is really engaging. Listen to this podcast and you will be more clued-up than the majority of the people in the industry.

Mastery podcast
(Mark Coles)

M10’s Mark Coles is back with a new podcast that gives unmissable content on business mindset and personal development. He puts out some very short weekly content, aimed at getting you focused and fired up for the week ahead. And his longer episodes delve deeper into the key personal development topics that Mark is known for throughout the fitpro industry. I love listening to this on a Monday morning dog walk.

Mindset With Muscle
(Jamie Alderton)

Anyone who has the kind of attitude to life that means he will run backwards for 24 hours to raise money for charity is worth listening to (yes, Jamie did that). This podcast is packed with his trademark no-nonsense, practical, motivational content about business, personal development, and self-improvement. There’s something here for everyone. I deny you not to get fired up. (Although you might not go out and run backwards for 24 hours… but that’s OK.)

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist with 13 years experience in writing content and direct response copy for the fitness industry. Get in touch via Facebook, by sending a message here.


Should a fitness copywriter have writing experience, fitness experience, or both?

January 5, 2015

The internetwebs – particularly social media – has flattened the landscape somewhat. It’s democratised things. Instagrammers with a good set of abs and a frisky amount of followers brand themselves “fitness models”. Clients no longer necessarily need to see their PT. And prefacing your online biography with the word “[aspiring]…” seems enough to do away with the need for a portfolio, qualifications, or real-life experience. In any sphere.

I feel I may have got off on the wrong foot with this one. So, before you all think I’ve got an axe to grind (I haven’t – if I had, I wouldn’t waste time grinding it, I use it to tackle my garden), I’ll explain the context for today’s post.

My client-now-friend Mike Samuels of Healthy Living Heavy Lifting recently posed a question to his Facebook followers: “do you need to actually train people to coach online and write about fitness?”

The video post prompted responses from trainers, coaches, PTs and PT clients. And from me. I responded as a copywriter. More than that, as a copywriter who specialises in writing about, and for, fitness businesses.

So, of course, my reply to the writing portion of the question was a resounding “no”. Although I do have extensive experience of training, being coached, and even competing in various sports, I don’t think this is a deal-breaker. After all, I also write for a funeral car company, and I’ve never designed a car, driven a hearse, or arranged a funeral. My fitness clients include businesses whose niche is running (I haven’t run properly for years) and post-partum yoga (I don’t have children, and corpse pose is my favourite because it involves lying down and having a nice sleep).

Now, granted, the context of Mike’s question was a PT who had approached him, asking about moving into exclusively online coaching and writing about fitness, rather than face-to-face PTing.

But it got me thinking.

In this online age, where boundaries get blurry and self-styled job roles merge, what do clients actually prefer?

A copywriter who can write about fitness?

Or a fitpro who can write?

Does it no longer matter? What’s more important: official training and experience in writing, or hands-on experience of the topic being written about?

Can a writer understand enough about a topic to be able to write about it with authority? And can a topic-expert know enough about how to get inside a reader’s head to write content which persuades and engages?

I don’t know. But I’d love to know your thoughts, particularly if you have ever commissioned anyone to write content for your business (or publication).

*No axes were ground during the composition of this blog post*

Should a fitness copywriter have writing experience, fitness experience, or both? is a post from The Fit Writer blog.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.


thefitwriter blog in 2014 (and looking ahead to 2015)

January 2, 2015

Hello! I was taking a look at my wordpress stats this morning and got to wondering: what do you lot want to see more of (and less of) on the blog over the coming year?

Product reviews always seem to be popular, but I’ll only do them if you really find them useful (and I do turn down more than I accept – one day I’ll have to tell you about the sort of products I turn down. You’ll LOL and possible ROFL, promise).

Competition reports go down well, too, but I am still undecided about my plans for 2015. I might compete in bodybuilding, or I may take a year out from competing (and dieting!) in order to give my body a chance to grow and develop before I next venture into a deficit. If I do take a year out, I will possibly do some other kind of comp (powerlifting?) – would you want to hear about those, too?

Do my training sessions interest you? Would you want to hear more about the ins and outs of off-season?

And what about my actual job – copywriting. Do blog posts about the business of writing, about writing for the fitness industry and about freelancing interest you? Or would you like my occasional advice for business owners who write their own content?

Do let me know! 🙂

Here’s a round up of how the blog did in 2014 (its fourth year… it’s positively elderly in blogging circles!)

Mentions!
It topped the list of top sport and fitness PR company Promote’s list of favourite fitness blogs.

Guest posts and interviews

– I was on the Katie Bulmer-Cooke podcast (yes, Katie who was in this year’s The Apprentice!) talking about copywriting for fitness businesses, PTs and fitpros, how to create content, what’s trending in marketing, why writing is so important for your business… and a bit of banter with Katie. You can listen to it here. I’m so pleased to have done this; being on a podcast was one of my goals for the year. Thank you for the opportunity, Katie (and thank you to those of you who have messaged me to say that you found my advice useful).

– I blogged twice for Karen Nadkarni-Ruffle at FitProClientRecipes (FPCR): this blog post gives fitpros and fitness businesses 10 easy-peasy ways to generate topics for their own blogs, and this blog post gives my advice about how to write press releases which get opened, read… and published!

– What else… I was featured on the blog of fellow Fitness Writers’ Association member “Fitcetera” (aka Georgina Spenceley) when she did a series called “Yeah, She Lifts”. Here’s my Yeah She Lifts interview (thanks, G!).

– And I was interviewed by Introvertology about my work as a freelancer and training and competing as a bodybuilder and former endurance athlete (thankfully, they let me send my replies in by email… haha 😉 ). You can read that interview here.

I set up thefitwriter’s own Facebook page in 2014 and I’d be delighted to see you there – come on over and like the page.

Views and visitors
It had 83,000 views in 2014, from 55,000 visitors, and now has 253 WordPress followers (hello, and thank you! 😀 )

The list of countries those visitors come from is fascinating. Here’s the top of the list….
Screen shot 2015-01-02 at 14.14.10

…and here’s the bottom. Hollaaaaaah to the chap or chick in Honduras who had reason to read my ramblings once this year!
Screen shot 2015-01-02 at 14.14.28

My most popular posts

– An old review post of ON whey
– An old review post of the protein powder Tesco launched in Jan 2012 (this post’s enduring popularity continues to amaze me!)
– My review of the Phil Learney Fat Loss & Performance Seminar I went to in 2013
– An old review of Monkey Nutrition whey isolate
– A review post of Bare Naked Noodles (this pings to the top every time they’re in the press or whenever Ross’s Dragons’ Den episode is shown)
– My blog post about my pal Julia Buckley’s Fat Burn Revolution book
– Show report of this year’s UKDFBA Open (the only post from 2014 which is in the 2014 top 10… I guess this shows my writing’s staying power and my blog’s SEO strength!)

Big thanks to all of you who read, share, like and comment on my posts. A happy, healthy and successful 2015 to you all 🙂

thefitwriter blog in 2014 (and looking ahead to 2015) is a post from The Fit Writer blog.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.


Channel swimming season starts

May 1, 2010

The 2010 Channel swimming season officially opened today with the legendary Dover harbour training sessions kicking off under Freda Streeter’s expert eye.

I’m not swimming this year (although I might pop down for a visit and a swim later in the season). I swam the English Channel in 2004 and 2008, took part in a 6-(wo)man relay swim to France and back in 2005 and swam round Jersey in 2007.

There are lots of other marathon/solo (whatever you choose to call them) swims I’d love to do but, for now, I’m really enjoying dedicating my training time to cycling, running, strength and conditioning.

Maybe next year… 😉

Have you got any questions about Channel swimming? Let me know and I’ll do my best to answer! If I don’t know, I’ll certainly know someone who does 🙂

So, whilst those 115 (115!?!) wannabe or returning Channel swimmers are shivering in Dover, I’m shivering in Aviemore (it’s very cold here). From seaside to mountain tops!


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