#2 – 7 Ways Copywriting Is Crucial For Your Fitness Business (ebooks)

This week, we’re talking about seven ways that copywriting helps fitness businesses like yours stand out.

Yesterday was website copy.
Today: ebooks.

What are ebooks?

An ebook is a book in electronic form, although it doesn’t have to worthy of a Booker Prize nomination. Fitness businesses use ebooks as lead magnets, for data capture, as a way to give free content or (occasionally) as a digital product to sell.

However you use your ebook, it will help with authority, visibility, and expert status.

You already know that you need to give value long before you ask people to buy from you. An ebook is a great way to package up the best of your content and give it away, in return for an email address. They get some genuinely helpful info which solves one or more of their problems, and you get to add some data to your list. Win/win!

There are other reasons to produce an ebook…

• it establishes you as an authority and elevates your expert status…
• ebooks stay relevant for longer. Blog posts come and go, but an ebook has (virtual) thud-factor…
• you can create a buzz around an ebook which will energise the rest of your marketing efforts
• and the best bit? You’ve probably already written nearly an ebook’s worth of content already! It shouldn’t be a massive task.

I’ve ghostwritten and/or copyedited ebooks for:

Mike Samuels of HLHL (who said this…)

I asked Nic to edit my first e-book.

The level of service I received, and the quality of her work well above and beyond what I’d hoped for, and as such, every single project and book I’ve created since, I’ve not even bothered going to anyone else.

If you want top quality work – go straight to Nic!

Juggy Sidhu (who said this…)

I had worked hours on my ebook and I was at the point where I knew something was missing! Nicola came on board and made a massive impact on the words I had put together and really made them come to life. I look forward to working with Nicola in the future!

Ru Anderson of High Performance Living (whose book held the #1 spot in Amazon for its category)
Martijn Koevoets of The Powerlifting University (one of the books I helped him with also became an Amazon best seller!)
…and plenty of others (I LOVE working on ebooks!)

For more fitness industry copywriting chat, join me on Facebook – and stay tuned here for the next five posts in this series.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist with 13 years experience in writing content and direct response copy for the fitness industry. Get in touch via Facebook, by sending a message here.

Fitpros: how much quality written content are you producing?

When was the last time you created a quality bit of content which shows your passion and expertise?

I was at the Fitness Entrepreneur Bootcamp last weekend – a business conference for the fitness industry. One of my favourite speakers from last year’s event was back again: Nick Nanton of Celebrity Press, a branding guru based in the States. He really knows his stuff when it comes to identifying your positioning, building credibility and using your community. Important stuff for any individual, brand or business in the sport and fitness world.

I worked with Nick last year on a book project, helping some of his authors by ghostwriting their chapters. The book – “Total Body Breakthroughs” – became a number one best-seller on Amazon. Nick kindly offered to give a video testimonial for me and here it is

Thanks Nick!

What I really wanted from Nick was the best advice he could give my fitpro readers when it comes to writing content. Check out this very short video.

As you heard in that video, Nick says credibility is key for any brand, business or individual. And you build credibility through content – lots and lots of strong content. The more content you have, the more people know you know, he says. Remember, your target market aren’t mind-readers, you need to show them you’re an expert. Put your content out there so it can physically stack up to prove your expertise.

Nick advises you to create:
– blogs
– articles
– e-zines
– magazines
– newsletters
– press releases
– books
– seminars
– webinars

Online, offline, written, recorded, audio… it’s all relevant.

Nick says (and of course I’d agree) that you do need to make sure it’s well-written and edited (and he kindly says that, if you can’t do that or don’t have time, find someone like me who can do it for you).

Fitpros: how much quality written content are you producing? is a post from The Fit Writer blog.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.