Fitpros: how much quality written content are you producing?

When was the last time you created a quality bit of content which shows your passion and expertise?

I was at the Fitness Entrepreneur Bootcamp last weekend – a business conference for the fitness industry. One of my favourite speakers from last year’s event was back again: Nick Nanton of Celebrity Press, a branding guru based in the States. He really knows his stuff when it comes to identifying your positioning, building credibility and using your community. Important stuff for any individual, brand or business in the sport and fitness world.

I worked with Nick last year on a book project, helping some of his authors by ghostwriting their chapters. The book – “Total Body Breakthroughs” – became a number one best-seller on Amazon. Nick kindly offered to give a video testimonial for me and here it is

Thanks Nick!

What I really wanted from Nick was the best advice he could give my fitpro readers when it comes to writing content. Check out this very short video.

As you heard in that video, Nick says credibility is key for any brand, business or individual. And you build credibility through content – lots and lots of strong content. The more content you have, the more people know you know, he says. Remember, your target market aren’t mind-readers, you need to show them you’re an expert. Put your content out there so it can physically stack up to prove your expertise.

Nick advises you to create:
– blogs
– articles
– e-zines
– magazines
– newsletters
– press releases
– books
– seminars
– webinars

Online, offline, written, recorded, audio… it’s all relevant.

Nick says (and of course I’d agree) that you do need to make sure it’s well-written and edited (and he kindly says that, if you can’t do that or don’t have time, find someone like me who can do it for you).

Fitpros: how much quality written content are you producing? is a post from The Fit Writer blog.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who writes for the sport and fitness industry. Her main website is here.

When did you last send your clients a newsletter?

Dollar for dollar, newsletters are the most effective marketing tool available.

(Marketing guru Dan Kennedy)

We’re all told to send paper newsletters to our clients: they’re more likely to be read than a(nother) email, and they’re a great way to stay in touch with active clients and reactivate lapsed ones.

When did you last send a newsletter?

What’s stopping you:

• time?
• writing ability?
• a lengthy to-do list?

The Fit Writer is here to help you get quality, bespoke newsletters out to your clients – quickly. Newsletters for fit pros!

To read more of Dan Kennedy’s expert opinion about why newsletters work so well, read his blog post