My Vegan Month: The Round-Up

December 1, 2017

So Vegan Month has come to an end, and we need a round-up post. I would have written this yesterday but, you know, I was too busy making seitan from scratch… 😉

So. Let’s revisit my first post and answer my own questions…

Did I feel any healthier eating 100% vegan?

Hm. Yes, on balance I did. I always eat a lot of veggies anyway, cook all my own food, rarely if ever get takeaway etc. But what I noticed during Vegan Month is that I just bought less snacky sweet “excess” stuff. This was mostly because I couldn’t be bothered to read the labels on everything. I know there’s vegan chocolate, vegan icecream, etc. But I just kind of couldn’t be bothered. As a result, the amount of unplanned snacking definitely went down. I also ate a lot less in the way of sauces and dressings (because so many of them have milk/cream/egg). My diet was a lot simpler as a vegan.

Did I sleep better?

No change here. My sleep is largely dictated by the noise levels of my neighbours.

Has my body changed at all (composition and/or size?) 

Weight has stayed the same, but then again I did make an effort to eat the same calories as previously, so I wouldn’t expect a change. I do think I look a bit leaner, but this could be because of training frequency which has increased these past few weeks.

Is my training performance affected at all (better/worse)?

I’ve been training hard and feeling good. The only times I’ve felt shit in training is when I’ve been exhausted (see above re: noisy neighbours).

Did I feel hungrier?

No, not at all. In fact maybe less hungry?

How easy (or not) was it to hit my normal macros? 

My protein went down and carbs went up. It was difficult to hit higher protein (because vegan protein is all mixed in with carbs), and difficult not to eat higher carb (same reason). I was hitting around 250g carbs a day with no effort at all – just because carbs are kind of everywhere with a vegan way of eating. This is fine by me, by the way, I have no issue with carbohydrate! I felt/performed/look much the same or perhaps a bit better. Protein wasn’t low (lowest was something like 125g) but lower than pre-vegan diet.

What kind of recipes/meals did I end up cooking, and will I keep any of them in my regular diet?

Sorry, did I mention that I made seitan from scratch? I did? Oh. Well I also made lots of curry-type things with tofu and/or pulses. (Some of the recipes are here.) And I discovered fava beans, which I made into a kind of daal with turmeric and spices. I really enjoyed everything I made (I guess it would be odd if I didn’t, given that I made them?!) and will keep them in my regular diet. I will actually make seitan again!

Will I carry on with all or any of my vegan food choices after 30th November?

Definitely. No milk or yoghurt – the thought had been making me feel a bit “ick” for a long time before I did this vegan experiment. I’ll carry on using non-dairy milk. I doubt I’ll want yoghurt but if I do, there’s Alpro. I really dislike honey. I suspect I’ll go back to regular cheese. I will eat eggs and egg whites again. As for meat? I will eat it again, but I don’t have any specific plans. I didn’t get any meat out of the freezer last night ready to eat today. And I haven’t eaten any today. I am looking forward to a bit of salmon and – oddly – tinned tuna.

I hope you’ve enjoyed following this month-long eating experiment. If you have any questions for me, please ask and I’ll do some follow up posts.

All the Vegan Month posts can be found here >> Vegan Month experiment <<.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist with 13 years experience in writing content and direct response copy for the fitness industry. Get in touch via Facebook, by sending a message here.

 

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Join The 21-day Content Creation Challenge

November 30, 2017

Fitpro-ho-hos! (Too early?)

Who wants to do a MASSIVE push on content in December?

I’m running a free, informal 21-day content creation challenge.

Want to join in?

  • accountability
  • practical support
  • help with ideas
  • feedback and critique from me
  • a boost in visibility and activity

Plus you’ll get..

…BETTER at writing
…MORE CONFIDENT about posting
…and PAST the annoying procrastination you have about content

All you have to do is commit to posting ONCE per day from 1st-21st December. Yes, we start tomorrow. If you’re in, you’re in! Just get started – I’ll help with the rest.

It can be on FB, Insta, your blog, to your email list… whatever is most relevant to your audience.

This is for you if:

– you’re a fitness professional
– who wants a big push on content in December
– to get ahead of the “New Year rush”

Get in touch on Facebook, or leave a comment here, and I’ll message you with the next steps.

==

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist with 13 years experience in writing content and direct response copy for the fitness industry. Get in touch via Facebook, by sending a message here.


#6 – 7 Ways Copywriting Is Crucial For Your Fitness Business (About Me profiles)

October 26, 2017
Today: writing your About Me page (or any kind of profile/bio).
(Check out the posts about videos and video scripts, emails and email marketing, blog posts, website copy and ebooks.

Isn’t Writing “About Me” Easy? I Just Talk About…. Me…. No?

Do you want to bore your readers straight off the page and leave them with absolutely no idea of what life would be like working with you?

Then no, ideally not.

Yes, if you run a business, you do need to tell people about yourself (especially if you are the face of the brand). You might do this on your website, in your social media bios, within sales pages, and as an author bio when you write guest blog posts.

But how much thought do you put into those little “about me” profiles?

“About Me” Is A Marketing Tool Too

Stop thinking of about me/profiles as a footnote and start thinking of them as a key part of your marketing and brand awareness.

It can be challenging to get all the key points into an “about me” section, especially on social media, but that’s good practice. Make your bio sharp and succinct, interesting, and on brand.

9 Things To Remember

If you’re struggling to write an engaging profile/bio/about me section that doesn’t bore people to death, bear these points in mind:

  1. know who you’re talking to. The messaging, tone, and language of your bio should change according to your audience, just like any other bit of copy should.
  2. don’t just include facts and boring info (tip: nobody cares about you, they care about what you can do for them)
  3. make your about me/profile be about the reader. I know, sounds weird. But it needs to be about you in the context of what you do for other people.
  4. share your values, character, and what makes you different. Why should the reader work with you?
  5. tell the story of your professional journey. People love stories, and this is the best way to get all that boring info in without just listing a load of facts.
  6. show how you’ve provided solutions in the past, and how you can help the reader now. This is another creative way of getting those boring facts in, but in story form.
  7. give a sense of what it’s like to work with you. Do this through stories, language, and tone.
  8. build a sense of connection, familiarity, and trust
  9. add a call to action or at the very least a way to contact you

Here are a few examples of About Me/profiles I’ve written

Kirk Miller About Me page

Boldanic (supplements) About Us/company story page

Tony Cottenden Top Condition PT About Me page

Adam Cam About Me page

For more fitness industry copywriting chat, join me on Facebook– and stay tuned here for the final post in the series.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who has been writing content and direct response copy for the fitness industry since 2004. Get in touch via Facebook, or by sending a message here.

 


#5 – 7 Ways Copywriting Is Crucial For Your Fitness Business (Video Scripts)

October 23, 2017

Number 5 in this blog series about ways you should be using copywriting in your fitness business is videos (well, video scripts).

(Check out the posts about emails and email marketing, blog posts, website copy and ebooks).

Video Scripts? Why Would I Use Them?

You’ve probably heard marketing type people say things like “Google loves video content”,  and “people prefer watching video to reading copy”.

Video content is a really important part of your marketing strategy. You need video on your website, and you might need to use it as part of your sales funnel.

But it’s not all about off-the-cuff Insta lives and Snapchat stories. That kind of spontaneous, selfie-style video content definitely has its place. But we’re talking about video as a marketing tool here, rather than video as consistent content.

You can (and should) use video for

  • your website home page
  • as a sales tool
  • to welcome clients to a member site
  • to summarise who you are
  • to showcase your products
  • …in fact anything that you’d also do in writing.

But just because it’s video, don’t think you shouldn’t write it first.

Videos are valuable. People won’t hang around to watch them if they are boring, clumsy, or take ages to get to the point. Your videos need to be clear, concise, engaging, AND make people take some sort of action. That’s a lot to leave to chance.

So script it.

You can rewrite your video script as many times as you need. There’s no pressure. Take time to get it right.

  • video sales letters
  • home page videos
  • video bios
  • product videos
  • Q&A/objection handling videos

Have you got video on your website, members’ area site, or in your product bundles? If not – why not?

For more fitness industry copywriting chat, join me on Facebook – and stay tuned here for the next five posts in this series.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who has been writing content and direct response copy for the fitness industry since 2004. Get in touch via Facebook, by sending a message here.


#4 – 7 Ways Copywriting Is Crucial For Your Fitness Business (Emails)

October 20, 2017

Number 4 in this blog series about ways you should be using copywriting in your fitness business is: emails.

(Check out the posts about blog posts, website copy and ebooks).

Do You Just Mean Sending Emails To My Clients?

Not exactly. Email marketing is (as the name suggests) a marketing tool. So your “email marketing” emails are different to the regular individual emails you send to clients for check-ins etc.

Email marketing is mass emailing your list (or breaking your list into segments to send more specific messages): for daily or weekly “newsletter” style emails, or to market/sell a product or service.

I Heard Email Marketing Is Dead

Yeah, no, it’s not. Obviously you need to get it right – and that starts way back before you send an email. It starts with putting out consistent valuable content, then successfully asking people to hand over their email address so you can build a list.

But once you’ve got a list, and something useful and truly valuable to tell them about, email is a great way to talk directly to prospective clients in a one-on-one way. It’s almost like a conversation between the two of you.

And that is exactly how it should feel to the person reading your emails.

Remember when I said that you should always write as if you’re talking to just one person? After all, your reader will most likely be alone when they read your copy.

Emails are a great way to remind yourself of this point. When you write emails to your list, imagine one single individual receiving that email: on their phone (probably), or maybe at their desk during a quick coffee break.

How To Use Email Marketing In A Fitness Business

  • daily/weekly regular emails to give value and build familiarity
  • pre launch emails to warm people up for a new product or service
  • as an entire sales sequence
  • post sign-up/thank you/welcome emails
  • to measure results with certain splits/sub sections of your list
  • for retargeting purposes

Make Sure Your Emails Do Their Job!

Spend plenty of time crafting great subject lines (so the damn email gets opened in the first place!), body copy that entertains/informs/educates, and then (when relevant) a strong call to action (CTA).

For more fitness industry copywriting chat, join me on Facebook – and stay tuned here for the next five posts in this series.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist who has been writing content and direct response copy for the fitness industry since 2004. Get in touch via Facebook, by sending a message here.


#2 – 7 Ways Copywriting Is Crucial For Your Fitness Business (ebooks)

October 17, 2017

fitness writer ebook copywriting editing

This week, we’re talking about seven ways that copywriting helps fitness businesses like yours stand out.

Yesterday was website copy.
Today: ebooks.

What are ebooks?

An ebook is a book in electronic form, although it doesn’t have to worthy of a Booker Prize nomination. Fitness businesses use ebooks as lead magnets, for data capture, as a way to give free content or (occasionally) as a digital product to sell.

However you use your ebook, it will help with authority, visibility, and expert status.

You already know that you need to give value long before you ask people to buy from you. An ebook is a great way to package up the best of your content and give it away, in return for an email address. They get some genuinely helpful info which solves one or more of their problems, and you get to add some data to your list. Win/win!

There are other reasons to produce an ebook…

  • it establishes you as an authority and elevates your expert status…
  • ebooks stay relevant for longer. Blog posts come and go, but an ebook has (virtual) thud-factor…
  • you can create a buzz around an ebook which will energise the rest of your marketing efforts
  • and the best bit? You’ve probably already written nearly an ebook’s worth of content already! It shouldn’t be a massive task.

I’ve ghostwritten and/or copyedited ebooks for:

Mike Samuels of HLHL (who said this…)

I asked Nic to edit my first e-book.

The level of service I received, and the quality of her work well above and beyond what I’d hoped for, and as such, every single project and book I’ve created since, I’ve not even bothered going to anyone else.

If you want top quality work – go straight to Nic!

Juggy Sidhu (who said this…)

I had worked hours on my ebook and I was at the point where I knew something was missing! Nicola came on board and made a massive impact on the words I had put together and really made them come to life. I look forward to working with Nicola in the future!

Ru Anderson of High Performance Living (whose book held the #1 spot in Amazon for its category)
Martijn Koevoets of The Powerlifting University (one of the books I helped him with also became an Amazon best seller!)
…and plenty of others (I LOVE working on ebooks!)

For more fitness industry copywriting chat, join me on Facebook – and stay tuned here for the next five posts in this series.

Nicola Joyce – the Fit Writer – is a freelance copywriter and journalist with 13 years experience in writing content and direct response copy for the fitness industry. Get in touch via Facebook, by sending a message here.


Fitness industry blogs, books and bods

May 5, 2010

I went to the inaugural Fitness Entrepreneur Bootcamp a couple of weeks ago and came away with a wealth of inspiring and hugely useful information from the fantastic speakers.

I thought it might be useful to everyone else who was at “FEB” (hiya! *wave*) and any other readers (hiya! *wave*) to gather all those resources in one blog post. Of course, I may well have missed some – feel free to add them in a comment. But, for now, here’s the blogs, books and other bits and bobs from my “FEB” notebook:

From Michael Heppell’s opening talk:
Book recommendations: How To Be Brilliant, Five-Star Service, One-Star Budget
Michael is on Twitter here

From Phil Richards’s talk:
Book recommendation: Why Zebras Don’t Get Ulcers

From Paul “Morty” Mort’s talk:
Websites: workoutmuse.com
Blog: fitnesscampblogspot.com

From Nick Grantham’s talk:
Blog: www.nickgratham.com
Book recommendations: Maximum Strength, The Female Body Breakthrough
Nick is on Twitter here

From Alwyn Cosgrove’s talk:
Blog: alwyncosgrove.com/

From Nick Nanton’s talks:
Books: Celebrity Branding You, Shift Happens, Big Ideas For Your Business
Nick is on Twitter here

From Bryan Kavanagh’s talk:
Blog: personaltrainerdublin
Bryan is on Twitter here

From Jon le Tocq’s talk:
Book: Googled
Blogs: Dan Kennedy
Jon is on Twitter here

From Steve Jack’s talk:
Website: Institute of HeartMath
Book: Tribes (which I’m reading at the moment)

From Tim Goodwin’s talk:
Books: Googled, Symbology
Websites: aweber, getresponse
Tim is on Twitter here

From Lucy Johnson’s talk:
Websites: dandyid.org, claim.io
(Lucy gave us a ton more information than this, but I didn’t write it all down – it’s on the slides of her talk which are being sent to us. Sorry!)
She did recommend that anyone into vlogging or youtube marketing got hold of a Kodak Zi8 – mine arrived last week 😉 I love it!
Lucy is on Twitter here

Hope that’s useful! 🙂